Market Strategy Shift
The Ministry officials stated they will be redirecting their tourist market focus from the Middle East and Europe to Asia and Australia. This strategy is due to a decrease in tourists from the conflict zones and flight suspensions from those territories.
Vinsensius Jemadu, Acting Deputy for Event Development, explained that the new markets hold substantial potential. This effort is deemed crucial to maintaining the stability of the national tourism sector.
Optimizing the Domestic Market
The government also plans to boost domestic tourism through a series of events. Out of 1,000 proposed events, 125 have been selected to stimulate local tourism. Most of these are cultural events, which are a pillar of Indonesia’s tourism strength. By leveraging domestic potential, it is hoped that losses from international conflicts can be minimized. Vinsensius emphasized that domestic tourists are the backbone of the national tourism industry. This strategy is expected to address the challenges posed by the ongoing global crisis.
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