TÜRSAB backs industry meeting in Istanbul to connect travel stakeholders and drive new partnerships
Turkey’s tourism industry is preparing for a high‑impact business networking event that aims to strengthen global and local travel partnerships. The Turkish Travel Market – B2B Network Meeting is scheduled for March 31, 2026, at the Sheraton Istanbul City Center Hotel, bringing together tourism professionals from across Türkiye and beyond for a one‑day intensive business forum.
A Strategic Platform for Turkey’s Tourism Ecosystem
Organized with active participation from the Association of Turkish Travel Agencies (TÜRSAB), the Turkish Travel Market 2026 offers a structured and results‑driven B2B networking format designed to help travel agencies, hotels, transportation companies and activity providers build new business ties. The forum is being promoted by TÜRSAB to its members as a key occasion to develop partnerships and expand market reach.
TÜRSAB’s official announcement highlights the event’s objective of uniting stakeholders such as travel agencies, tour operators, hotel representatives, yacht and boat operators, and experience/activity suppliers in a single, efficient networking environment.
One Day, Many Opportunities
The event will run from 10:00 AM to 5:00 PM and is built around a slot‑based meeting system:
- 15‑minute scheduled meetings between buyers and suppliers
- 5‑minute intervals for smooth transitions and follow‑ups
This format is intended to maximize productive contact and eliminate random wandering at traditional trade fairs — putting the “right people at the right table.”
Participants can pre‑select meeting slots using a digital platform, allowing them to coordinate schedules ahead of the event and enter the networking session with clear goals.
Who Is Attending?
The Turkish Travel Market 2026 brings a wide range of tourism professionals together under one roof, including:
- Domestic and international travel agencies
- Hotel chains and regional accommodation providers
- Transfer and transportation firms
- Boat and yacht tour operators
- Activity and experience service companies
- Incoming tour operators
- MICE (Meetings, Incentives, Conferences & Exhibitions) and incentive‑focused agencies
- Luxury, corporate and online travel buyers
This mix aims to foster new commercial connections and open up export, partnership and collaboration opportunities for tourism companies across different segments.
TÜRSAB’s Role and Industry Impact
As Turkey’s official travel agency association and regulator, TÜRSAB plays a pivotal role in bringing the sector together. The organization’s endorsement signals confidence in the event’s potential to promote sustainable growth and professionalism within the industry.
Industry professionals say the emphasis on structured meetings and pre‑planned slots increases the efficiency of business outcomes compared to traditional exposition halls where chance meetings are more common.
Venue and Logistics
- Event: Turkish Travel Market – B2B Network Meeting
- Date: March 31, 2026
- Time: 10:00 AM – 5:00 PM
- Location: Sheraton Istanbul City Center Hotel, Istanbul, Turkey
- Format: One‑day, scheduled B2B networking meetings
What This Means for Turkey’s Tourism Industry
Turkey continues to position itself as a strategic tourism hub, not just for leisure travelers but also as a business destination for travel trade development. Events like the Turkish Travel Market reflect the sector’s increasing focus on efficient networking, global collaboration and leveraging technology to connect buyers and sellers. With TÜRSAB’s backing, the event is expected to help forge long‑term partnerships, stimulate inbound tour packages and support the country’s broader tourism growth objectives for 2026 and beyond.
