As one of the most comprehensive events in Turkey’s tourism industry, the Istanbul Tourism Fair (ITF) draws attention with its Tourism Summit, which brings together leading figures of the sector. On the second day of the fair, between 12:30 – 13:10, a special session titled “2025 Season Review, 2026 Expectations (Hotels)” will take place, aiming to provide an in-depth analysis of the current state of the hotel and accommodation sector, while sharing strategic forecasts for the future.
This session will focus on the post-pandemic transformation of the tourism industry, the experiences gained during the 2025 season, and the expectations for 2026. Participants will engage in evaluations across a wide spectrum — from customer trends to booking patterns, from changes in the global tourism market to sustainability practices.
Speakers of the session include:
Tolga Kilit – Board Member, Kilit Group
Zafer Alkaya – General Manager, Cornelia Diamond Golf & Resort Spa
Hakan Saatçioğlu – President, POYD – Association of Professional Hotel Managers
Korhan Alşan – Tourism Coordinator, Ela Excellence Resort Belek
Murart Alpman – Vice President of Sales & Marketing, Rixos Hotels
Bringing together some of the most experienced executives in the hospitality sector, this panel offers tourism professionals and investors a valuable opportunity to closely follow industry trends. The panel will highlight key topics such as Turkey’s tourism performance in 2025, developments in accommodation capacity, emerging dynamics in domestic and international markets, and prominent opportunities for the year 2026.
While addressing solutions to the challenges faced by the tourism industry, the Tourism Summit also holds great importance as a platform for exchanging ideas on changing guest expectations, digital transformation, and new concepts in luxury tourism. Particularly, anticipated increases in hotel investments, innovative approaches to service quality, and the impact of global tourism mobility will be among the focal points of the panel.
This session, expected to draw significant interest from tourism professionals, media representatives, and industry investors, is poised to be one of the most prominent events of the Istanbul Tourism Fair.
