This annual business‑to‑business event brought together over 1,000 exhibitors from more than 30 countries, covering the full spectrum of the travel and hospitality industry.
MITT 2026 served as a key international platform for destinations, tour operators, hoteliers, travel tech firms, national tourism boards, and other industry professionals to showcase tourism products, build partnerships, and explore new business opportunities. The exhibition included sectors such as health and medical tourism, travel technologies, transport services, MICE (meetings, incentives, conferences & exhibitions), and cultural promotions.
Turkey’s Engagement at MITT 2026
Turkey participated actively in MITT 2026, with a delegation of Turkish tourism representatives and industry professionals attending the event. Among the Turkish participants were travel agencies and tourism companies such as AJET Airlines, Barut Hotels, Royal Group Hotels, and Rudder & Moor, who exhibited their services and destination offerings to international buyers and partners.
In addition, Turkey Travel Agencies Association (TÜRSAB) confirmed its attendance at the MITT exhibition, opening space for members to hold meetings, exchange business contacts, and showcase Turkish tourism products to a global professional audience. TÜRSAB’s presence underlines the strategic importance placed on cooperation with Russian and Eurasian travel markets — traditionally strong source markets for Türkiye’s inbound tourism.
Business Impact and Networking
MITT 2026 also featured workshops, seminars, and panel sessions on current tourism trends, digital transformation, and market strategies — giving Turkish participants opportunities to exchange insights with industry leaders from Asia, Europe, the Middle East and Africa. By bringing together tour operators, hotel chains, destination management organizations, and technology firms, the event enabled direct networking with buyers, potential partners, and media representatives, reinforcing Turkey’s position in the Eurasian tourism landscape.
Strategic Significance
For Turkey’s tourism sector — which recorded strong inbound travel figures in recent years — participation in MITT offers a valuable avenue to cultivate business relationships, showcase destination diversity (from cultural hubs like Istanbul to coastal and wellness tourism), and align with evolving global travel trends. The Moscow exhibition remains a focal point for accessing the Russian and CIS tourism markets, which continue to generate significant outbound travel demand.
