Positioning mobility as an experience-driven service, Garenta brought its next-generation approach to the heart of the global tourism industry. At ITB Berlin, the company introduced its wide vehicle fleet catering to different budgets, its user-friendly mobile application, and its service philosophy built around simplicity and accessibility. These elements highlighted Garenta’s commitment to delivering a modern, technology-enabled mobility experience.
During the fair, Garenta also shared detailed insights into its long-term rental solutions, its expanding international office network, and its roadmap for a Europe-centered operational structure. Meetings with international travel professionals and potential franchise investors created a concrete foundation for the brand’s plans to expand through new dealership structures and strategic partnerships under its franchise model.
Bringing together nearly 700,000 participants, ITB Berlin attracted strong interest at the Garenta stand, which saw significant visitor traffic throughout the event. In particular, growing demand from the Balkans and Western Europe highlighted the brand’s increasing visibility within the international mobility ecosystem and underscored its growth potential in the European market.
For Garenta, which seeks to transform mobility from a simple transportation service into a comprehensive value ecosystem through its “end-to-end seamless experience” approach, ITB Berlin represented a strategic platform where the company reaffirmed its determination to evolve into a global technology and experience brand.
Garenta CEO Şafak Savcı: “ITB Berlin marks a critical milestone in our transformation into a global mobility player.”
Commenting on the company’s participation in the fair, Garenta CEO Şafak Savcı stated that the company does not define mobility merely as car rental but as a holistic value proposition that creates trust, saves time, and delivers comfort at every touchpoint.
“We do not view mobility solely as a car rental activity; rather, we approach it as a comprehensive value area that generates trust, time efficiency, and comfort at every stage of the customer journey. The strong operational structure we have built in Türkiye, our advanced digital infrastructure, and our data-driven management approach have positioned us firmly in the local market. Our goal now is to transform this capability into a sustainable model on a global scale,” Savcı said.
He added that the company’s long-term vision is to position Garenta as a mobility brand that delivers consistent quality standards across every market in which it operates, supported by advanced technological capabilities and the ability to proactively anticipate user expectations.
“Our participation in ITB Berlin was a concrete reflection of this vision. On this platform, we not only introduced our end-to-end service experience but also shared our perspective on how mobility is being reshaped through digitalization, personalization, and operational excellence. This step represents a critical milestone in our journey from a local success story to a globally recognized mobility brand,” he noted.
Savcı also emphasized that the level of interest and the connections established in Berlin demonstrate the international relevance of Garenta’s expertise, operational experience, and technological infrastructure.
Strong Position in Türkiye Reinforced by a Growing Global Network
Today, Garenta operates in more than 100 offices across 48 cities in six countries, including Türkiye. With a customer satisfaction score of 9.3, a digital reservation rate exceeding 60 percent, and nearly two million members, the company has become a benchmark in the mobility sector.
Combining its operational scale with a commitment to high-quality service, Garenta aims to transform quantitative growth into sustainable and qualitative performance. In every market where it operates, the company seeks to deliver a reliable and seamless rental experience built on the principle of absolute customer satisfaction.
Technology stands at the center of Garenta’s global expansion strategy. Through its NextGen digital transformation project, the company has introduced renewed web and mobile interfaces, system infrastructures capable of responding within milliseconds, and integrated operational management solutions. These developments demonstrate that Garenta approaches mobility not only as a physical service but also as a domain driven by strong software and data capabilities.
Continuously evolving digital channels and data-driven decision-making processes remain key indicators of this approach. Supported by this technological backbone, Garenta is able to deliver consistent service quality across every geography in which it operates, reinforcing its ambition to become a globally preferred mobility companion.
