Expect a lot more of our American cousins coming to the Costa del Sol this summer as ‘New Miami’, as the coast has been dubbed, braces for a new wave of luxury tourism. The organisation ‘Turismo Costa del Sol’ (basically, the tourist board) is entertaining a group of representatives from high-end travel agencies in the United States specialised in luxury tourism. And, word has it they are delighted.
With flights between New York and Malaga already booking out, new connections with Atlanta and Miami are expected to be added before the summer. The demographic of holidaymakers coming in 2025 looks like it will be changing, with promotions and new routes not only from the States but also China. What they have in common is the search for high quality, luxury, history, and culture. Neither demographic is particularly a fan of lazing on the beach as much as Europeans, and both come, in general terms, with higher purchasing power.