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The Contribution of the TV and Film Industry to Destinations and Its Impact on Tourism

Today, the TV and film industry has a significant impact on tourism. Popular TV series and films promote the regions where they are filmed, increasing tourist interest and providing substantial economic benefits to destinations.

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The Contribution of the TV and Film Industry to Destinations and Its Impact on Tourism
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The Rise of Film and TV Tourism

With the development of media and digital platforms, millions of viewers worldwide have the opportunity to discover different cities and countries through TV series and films. Especially productions released on platforms such as Netflix, Disney+, and Amazon Prime play a crucial role in making tourist destinations famous.

Effects of TV Series and Films on Destinations

1.⁠ ⁠Promotion and Increased Brand Value

  • TV series and films, reaching millions of people worldwide, directly promote the locations where they are filmed.
  • For example, the impact of the TV series “Game of Thrones” on Dubrovnik has significantly increased tourist interest in the city.
  • Similarly, in Turkey, the TV series “Diriliş Ertuğrul” has attracted thousands of international tourists to locations such as Riva and Beykoz, where the series was filmed. Additionally, the Netflix series “Rise of Empires: Ottoman” has sparked global curiosity about Istanbul’s historical sites.
  • “Turkish Airlines'” promotional film, featuring famous actors, has gained significant traction in Spain, further boosting Turkey’s appeal as a travel destination.
  • The Netflix series “Hakan: Muhafız” (The Protector) was the first Turkish original series on the platform and significantly increased international interest in Istanbul’s landmarks, such as the Grand Bazaar and Hagia Sophia.

2.⁠ ⁠Increase in Tourist Numbers

  • Destinations that become popular through films and TV series experience a considerable increase in tourist arrivals.
  • New Zealand, where “The Lord of the Rings” series was filmed, has experienced a major tourism boom as a result.
  • In Turkey, the success of productions like “Kuruluş Osman” and “Magnificent Century” has led to a rise in visitors exploring historic locations such as Topkapı Palace and Edirne.
  • The Netflix series “Midnight at the Pera Palace” has sparked renewed interest in Istanbul’s Pera Palace Hotel, attracting both domestic and international visitors eager to experience its historical charm.

3.⁠ ⁠Contribution to the Local Economy

  • The increased tourism activity boosts hotels, restaurants, tours, and souvenir sales, revitalizing the local economy.
  • The Warner Bros. Studio tours in London, where the “Harry Potter” series was filmed, attract millions of tourists every year.
  • Similarly, in Cappadocia, the filming of “The Gift” (Atiye) on Netflix led to a surge in international visits, as viewers sought to explore the region’s unique landscapes and historical sites.
  • The Netflix series “The Club” (Kulüp), which beautifully portrays 1950s Istanbul, has not only brought awareness to Turkey’s multicultural history but has also encouraged visitors to explore the historic Galata district.

4.⁠ ⁠Cultural and Historical Awareness

  • TV series and films help a broader audience discover historical and cultural heritage.
  • The series “Diriliş Ertuğrul” has not only increased interest in Turkey’s Ottoman history but also encouraged tourists to visit the filming locations.
  • Turkish films such as “Winter Sleep,” which won the Palme d’Or at the Cannes Film Festival, have also contributed to international recognition of locations like Cappadocia.

The TV and film industry has become a key factor in boosting tourism. Therefore, tourism industry representatives and destination managers should collaborate with production companies to ensure that their regions are featured in TV series and films. Investments in this area, supported by government incentives and private sector partnerships, will bring both cultural and economic benefits.