ITB Berlin, referred to as the world’s largest global travel trade fair, began on March 5th in Germany’s capital. This year, the 54th iteration of the international tourism fair, carrying the main theme ‘Lead the Transition in Travel and Tourism,’ will be open until March 7th. Set up over a total area of 150,000 square meters and featuring more than 5,500 professional participants from 170 countries and regions, this year’s guest country is Oman. Approximately 60,000 visitors are expected to attend ITB Berlin this year.
Oya Narin, ‘We are one of the most established organizations in Turkish tourism’
Oya Narin, Chairperson of the Board of Martı Hotels & Marinas, said, ‘We are one of the most established organizations in Turkish tourism. As Martı Hotels & Marinas, which introduced the Resort concept to our country and contributed to our sector with our innovations, we have taken our place at this most important international meeting of tourism as usual. We are pleased with the strong signals we received at the fair related to the planned growth towards the German market across all our facilities. We have also recorded a significant increase in early bookings compared to last year. The demands received and contacts made have solidified our goals for 2024 at the ITB Berlin fair.’
At this global platform that brings together all stakeholders of the tourism sector, Turkey was represented by various parties including the Ministry of Culture and Tourism, the Turkey Tourism Promotion and Development Agency (TGA), NGOs, hotels, municipalities, and other stakeholders of our tourism sector.
As a traditional and leading brand in Turkish tourism, Martı Hotels & Marinas took its place at this important global gathering. At the fair, Martı Hotels & Marinas showcased its resort hotels Martı Resort, Martı Myra, as well as Martı La Perla Hotel and its boutique hotels Güllü Konakları, Martı Hemithea Hotel, and Martı Marina & Yacht Club to foreign visitors at their stand in Hall 3.2 A. The Martı Hotels & Marinas delegation at the fair included Chairperson Oya Narin, Vice Chairman Emre Narin, Marketing Director Lina Temelli, and other company executives.
‘We aim for a new tourism record in 2024’
Highlighting that Turkish tourism is targeting records in 2024, Oya Narin, Chairperson of the Board of Martı Hotels & Marinas, stated, ‘As one of the most established organizations in Turkish tourism, we introduced the resort concept to our country and continue to contribute to our sector with our innovations. We have been working on platforms both domestically and internationally to develop Turkish tourism.
As one of the ambassadors of Turkish tourism, we have taken our place at this important global gathering as Martı Hotels & Marinas. Here, we not only showcase the superior service quality and exclusive holiday options of our hotels and marina but also convey Turkey’s unique richness in tourism to tourism agencies, tour operators, foreign industry representatives, and individual visitors from many countries.
We are pleased with the strong signals we received at the fair regarding the planned growth towards the German market across all our facilities. We have also recorded a significant increase in early bookings compared to last year. The demands received and contacts made have solidified our goals for 2024 at the ITB Berlin fair. We are aiming for a new record in tourism in 2024, and as a country and sector, we are united to achieve this goal.’
