One of Türkiye’s leading hotel chains, Elite World Hotels & Resorts participated in the prestigious tourism trade fair, widely regarded as one of the most important global gatherings for the travel industry. The event took place at Messe Berlin, where the company met with industry professionals from around the world.
With a history spanning more than 60 years, ITB Berlin brings together tour operators, travel agencies, hotel groups, and tourism professionals from across the globe, creating a platform for international collaboration. Known for its strictly B2B-focused structure, the fair also stands out with its high-level conference program, trend reports, and extensive networking opportunities that help shape the future of the tourism sector.
New Partnerships in International Markets
During the event, Elite World Hotels & Resorts held a series of meetings aimed at expanding its business volume in the European market. Throughout the fair, the company engaged with international tour operators, travel agencies, and industry stakeholders to discuss potential collaborations and long-term partnership opportunities.
The group also introduced its growth strategy to global tourism professionals, highlighting its multi-brand structure and diverse portfolio catering to different travel segments. Ranging from city hotels to resort concepts, residences, and accessible accommodation alternatives, the brand presented comprehensive hospitality solutions designed to meet the expectations of international travelers.
Expansion Plans in the European Market
Elite World Hotels & Resorts continues to move steadily toward its goal of reaching 70 hotels by 2030. The European market holds a significant place in this growth strategy. As part of its expansion plans, the company is preparing to open its first hotel in Europe this year in Amsterdam.
Meetings held during ITB Berlin brought the company together with tour operators and corporate partners from various markets, particularly across Europe. Through these engagements, the group aims to diversify its international guest portfolio while strengthening its presence in global tourism markets.
The connections established at the fair are expected to increase the brand’s international visibility and contribute to promoting Türkiye as a destination on global tourism platforms. For Elite World Hotels & Resorts, ITB Berlin served as an important platform to explore new markets, develop strategic partnerships, and reinforce its international growth vision.
