
After a successful debut last year, the Istanbul Tourism Fair (ITF) is preparing for its second edition, which will be held on October 9-10, 2024, at the Yenikapı Eurasia Show and Art Center. Under the motto “Bringing together all the colors of the tourism industry,” ITF has become a key meeting point for industry professionals. With high demand pushing the event to a new, larger venue, the 10,000-square-meter fair will welcome tourism stakeholders from across the globe.
Highlights of ITF 2024
- Trailblazing Partnerships and Industry Networking
Last year, ITF set the tone for 2024 tourism strategies through impactful collaborations. This year, the fair is expected to draw over 15,000 professional visitors and host more than 8,000 B2B meetings, providing unparalleled opportunities for business growth. Participants will include international travel agencies, tour operators, luxury travel providers, and MICE (Meetings, Incentives, Conferences, Exhibitions) companies. - Tourism Summit and Gala Party
The fair will feature the Tourism Summit, hosting national and international speakers to discuss critical topics such as global tourism trends and industry challenges. On the evening of October 9, the ITF Gala Party at Swissotel The Bosphorus Istanbul will provide a relaxed networking environment for attendees and hosted buyers. - Focus on International Hosted Buyers
With its Hosted Buyer Program, ITF aims to bring high-level buyers from Europe, North America, Asia, Oceania, and other regions to Istanbul. The program will showcase Turkey’s tourism potential through exclusive destination experiences and promote strong partnerships.
Industry Leaders’ Perspectives
- Volkan Ataman, CEO of Dream Project:
“Last year, ITF made a remarkable debut, and the demand for this year’s event reflects its impact. This year, we aim to facilitate even greater collaborations and define the roadmap for the tourism sector.” - Müberra Eresin, Chairperson of the Hotel Association of Turkey:
“ITF serves as a crucial platform for promoting Turkey’s tourism and introducing new products and destinations. It is poised to enhance international cooperation and contribute significantly to the global tourism market.” - Kaan Kaşif Kavaloğlu, President of the Mediterranean Touristic Hoteliers Association:
“ITF has quickly established itself as a pivotal event. Its B2B focus is essential for the tourism sector, especially as it adapts to new challenges and opportunities.”
Innovative Features of ITF 2024
- Turnkey Exhibition Booths:
To ensure cost efficiency and streamlined participation, exhibitors will use pre-designed turnkey booths equipped with all necessary amenities. - Comprehensive Summit Agenda:
The Tourism Summit will cover seven key topics, offering insights into global trends and sector-specific solutions.
A Platform for Growth and Collaboration
Building on its inaugural success, ITF 2024 is set to be a transformative event for the tourism industry. From early booking campaigns to contract signings for the upcoming season, the fair will facilitate opportunities for innovation, partnership, and growth in Turkey’s tourism sector.



