Emirates has signed a memorandum of understanding with the Turkish Tourism Promotion and Development Agency (TGA) to promote its flights to Turkey and increase the number of visitors to the country.
This agreement, aimed at further strengthening Turkey’s tourism appeal in both new and existing source markets, was signed by Thierry Aucoc, Senior Vice President of European Commercial Operations at Emirates, and İsmail Bütün, General Manager of TGA. The signing ceremony was also attended by Nabil Sultan, Vice President of Emirates Ticket Sales and Country Management.
Under the new agreement, Emirates and TGA will work together to promote tourism to Turkey and increase passenger traffic from key markets within the airline’s global network of over 140 destinations. As part of this collaboration, Emirates will explore opportunities for organizing promotional trips to Turkey and will work with TGA on joint marketing and promotional campaigns aimed at highlighting Turkey’s uniqueness and boosting its visibility.
Thierry Aucoc made the following statement:
“We are delighted to be collaborating with the Turkish Tourism Promotion and Development Agency (TGA) to increase visitor traffic to Turkey. With our extensive flight network and strong global partnerships, we are in a favorable position to support the market’s tourism objectives and air connectivity needs. Turkey, with its rich cultural history, world-renowned heritage sites, and exceptional gastronomic offerings, is one of the most popular destinations in our network. We are confident that our joint efforts will inspire more travelers to visit Turkey and explore its many fascinating regions.”
Turkey welcomed 56.7 million visitors in 2023, marking a 10% increase compared to the previous year. 2023 was the best year for our sector so far. Istanbul, with 17.4 million foreign visitors, became one of the most visited cities in the world. The growth continued into the first quarter of 2024, with over 9 million visitors. As a result, the number of tourists arriving from January to March increased by 16.7% compared to the same period last year. The new partnership between Emirates and TGA will further support the growing tourism sector and create new growth opportunities for the future.”
Emirates currently operates 21 weekly flights to Istanbul with its Airbus A380 and Boeing 777 aircraft. The airline also offers passengers two daily flights between Dubai and Sabiha Gökçen Airport through its joint flight agreement with flydubai.
